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The Taotie Sports Ad Awards Announce 2014 Winners

The first Taotie Sports Ad Awards Ceremony took place at Renmin University of China in Beijing yesterday. Representatives from Haidian District Government, universities of communication and business school, advertising agencies, production companies, business and media celebrated together the passionate games of creativity. Internationals speakers from France, the Netherlands, Australia and Chinese speakers from Beijing and Shanghai shared their successful experience in the industry with all the attendees. 
 
The list of all the 17 winners of the first Taotie Sports Ad Awards has been announced during the ceremony. There are in total 5 Gold winners, 3 Silver winners and 9 Bronze winners.
 
Commenting on the awards, Yuning Qi, founder of the Taotie Awards said, "Entries from more than 30 countries of 5 continents were submitted for this very new creative competition, this encouraging start illustrates that sports advertising is also an universal creative language. By the first edition, we are delighted to see that our initiative on the creation of two major categories, sports brand film section and non-sports brand film section, has been greeted with great enthusiasm by the entrant companies, and the number of entries for non-sports brand exceeds that of sports brand. This really is a happy surprise."
 
Winners and guests at the 1st Taotie Awards Ceremony


London Olympic champion LEI Sheng (left) and Haidian District officer NIU Aizhong (right) with the Taotie Cup winner from
Leo Burnett Group Thailand

The first Taotie Sports Ad Awards have been given as follows:
Sports Brand Film Section - 9 winners: 3 Gold, 1 Silver, 5 Bronze
LA To Vegas for Converse, by Anomaly (USA) / Best Internet Film Category - Gold
Running for Canadian Paralympic Committee, by BBDO Toronto (Canada) / Best Public Interest Film Category - Gold
Write the Future (The Ripple Effect) for Nike, Independent Films (United Kingdom) / Best International Creativity Film Category - Gold
YOG I Can for Youth Olympic Games Committee, by Salt Films (Singapore) / Best Event Film Category - Silver
Black & White Christmas for Valencia CF, by Rosebud (Spain) / Best Internet Film Category - Bronze
Dubai Sports TV Branding for Dubai Sports TV, by VIP Films Lebanon) / Best International Creativity Film Category - Bronze
Miracles for SKY Italia Satellite TV, by Grey United (Italy) / Best Humor Film Category - Bronze
Nike Copa Barrio Copa America for Nike, by Hungry Man (Brazil) / Best Event Film Category - Bronze
The Legend for Li Ning, by Zambezi (USA) / Best Animation Film Category - Bronze

Non-Sports Brand Film Section - 8 winners: 2 Gold, 2 Silver, 4 Bronze
Panyee FC for TMB Bank Public Company Limited, by Leo Burnett Group Thailand (Thailand) / Best International Creativity Film Category - Gold
Serious Play for HSBC Sponsorship for Hong Kong Rugby 7s, by JWT London (United Kingdom) / Best Event Film Category - Gold
Be The Coach for Carling Black Label, by Ogilvy Cape Town (South Africa) / Best Event Film Category - Silver
Built to Thrill for Nissan, by TBWAG1 (France) / Best International Creativity Film Category - Silver
Flash Fans for Budweiser Canada, by Anomaly (USA) / Best Internet Film Category - Bronze
Making of for Athena, by Havas 360 (France) / Best Humor Film Category - Bronze
Pieter for Unilever C Calve, by Alfred (The Netherlands) / Best International Creativity Film Category - Bronze
The Cheering Truck for Coca-Cola, by Red Creek Productions (USA) / Best Event Film Category - Bronze

The winner of the first Taotie Cup (Grand Prix) is Panyee FC for TMB Bank Public Company Limited, by Leo Burnett Group Thailand (Thailand).

Congratulations to all the winners!

Thanks again for being part of the Taotie Awards 2014. The 2nd Taotie Sports Ad Awards competition will welcome you in 2016.


Group photo at the beginning of the diner party

   

Posters of the first Taotie Awards Ceremony

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